The vast and majestic steppes of Kazakhstan hold countless secrets and legends within them. Here, among golden sands and emerald meadows, lives a hospitable people — the Kazakhs. Their warmth and generosity are known far beyond their homeland.
This is because, since ancient times, Kazakhs have led a nomadic way of life and were known as nomads. After all, who can understand a traveler better than another traveler? That is why Kazakhs welcome every guest — whether expected or accidental — as a dear friend, with genuine joy and respect. They offer the best seat in the house and treat guests to exquisite food and drinks. Laughter and cheerful conversation fill the air, and the kindness and care in people’s eyes create an atmosphere of true warmth.
Kazakhs believe that every guest brings happiness and prosperity to the home. That is why they do everything possible to make visitors feel at home. They are willing to share their last piece of bread and a bowl of kumis, just to make sure their guest is content and happy.
Kazakh hospitality is more than a tradition — it is a way of life. It has been passed down from generation to generation, preserving its value and meaning. Anyone who has ever been a guest of the Kazakh people will forever remember their warmth and generosity.
The nomads were so deeply connected with nature that they became a part and continuation of it. They were guided by a desire to discover new things, embrace the best, and share it with the world. A deep understanding of a borderless world, openness to new ideas, respect for nature and its resources, and acceptance of human diversity — these same values lie at the heart of today’s neo-nomads. Modern nomads value the quality of relationships over their quantity.
KYZYLZHAR embodies all these principles and values, becoming a legendary product.
KYZYLZHAR — THE OFFICIAL DRINK OF KAZAKH DIPLOMACY.
