The vast and majestic steppes of Kazakhstan hold countless mysteries and legends. Among the golden sands and emerald meadows lives a hospitable people — the Kazakhs. Their warmth and generosity are known far beyond their homeland.
This is no coincidence. For centuries, Kazakhs have led a nomadic way of life and were known as nomads. Who can understand a traveler better than another traveler? That is why Kazakhs welcome every guest — whether invited or unexpected — as family, with sincere joy and deep respect. They offer the best seat in the house and serve exquisite dishes and drinks. Laughter and cheerful talk fill the air, and the warmth of kindness shines in their eyes.
Kazakhs believe that every guest brings happiness and prosperity to the home. Therefore, they do everything to make their guest feel at home. They are ready to share their last piece of bread or a bowl of kumys, as long as the guest is happy.
Kazakh hospitality is more than a tradition — it is a way of life. It has been passed down through generations, preserving its deep meaning and value. Anyone who has ever been a guest in a Kazakh home will never forget the warmth and generosity of its people.
The ancient nomads were so deeply in harmony with nature that they became part of it. Their spirit was driven by the desire to explore, to take the best, and to share it with the world. The same values — openness, respect for nature, curiosity, and appreciation of individuality — remain fundamental to today’s neo-nomads, who value the quality of relationships over quantity.
KYZYLZHAR embodies these principles and values, becoming a truly legendary product.
KYZYLZHAR – THE OFFICIAL DRINK OF KAZAKH DIPLOMACY.
