Soju — a drink without borders. Soju is a drink without borders. Enjoyed by millions of people around the world, it’s no surprise why: it’s light, smooth, subtly sweet, and incredibly versatile. For some, it’s the perfect aperitif; for others, a comforting drink for long conversations; and for many, an essential cocktail ingredient.
The SAKURA Soju brand was developed by GLOBAL BEVERAGES and produced at the GEOM distillery. Founded in 1995, the plant has been continuously updated and modernized over the years. Today, it is equipped with the latest technology for premium spirits production. Among its renowned brands are MOTOR Whiskey, PROPELLER Gin, GREEN STEPPE Vodka, Wolf, QAZAQ STANDARD, STATUS, and TAU SAMALY.
GEOM supplies its products to markets across Kazakhstan, Poland, Germany, Ukraine, Latvia, Lithuania, Russia, Mongolia, and Tajikistan.
We were inspired by the fact that soju has, over the past few decades, become one of the most popular beverages in the world. It has long transcended its homeland and become part of global culture. Soju has become a symbol of openness and universality — a drink that easily adapts to different cultures and tastes. This international spirit and modern character inspired us to create a Kazakhstani brand that continues the global story of soju while adding its own personality and authenticity.
SAKURA Soju is not a copy of the Korean original, but its new Kazakhstani interpretation. We infused it with the idea of choice and diversity: four vibrant flavors — plum, cherry, grapefruit, and peach — reflect different moods and emotions. Everyone can find their own flavor and their own moment.
Thus, SAKURA Soju was born — a drink that respects tradition yet speaks the language of today; a product made in Kazakhstan but understood and appreciated all over the world.
Its secret lies in balance. Soju is strong enough to be taken seriously as a spirit, yet remains gentle and approachable. It doesn’t burn — it unfolds smoothly on the palate, leaving a warm aftertaste and an irresistible desire to raise another glass.
The culture of soju has long surpassed tradition. Today, it’s served in trendy bars in New York and Paris, at parties in Berlin and Tokyo, and in fine restaurants across London and Singapore. It feels equally at home alongside vibrant street food or refined haute cuisine.
SAKURA Soju is a space of choice — where everyone can find their own taste and reflection. It’s more than just alcohol: it’s a light philosophy of closeness and sincerity, a drink that doesn’t dictate rules but creates an atmosphere for connection.