The vast and majestic steppes of Kazakhstan hold countless mysteries and legends. Among the golden sands and emerald meadows lives a hospitable people — the Kazakhs. Their warmth and generosity are renowned far beyond their homeland.
This is no coincidence. Since ancient times, Kazakhs have led a nomadic lifestyle and were known as nomads. Who can understand a traveler better than another traveler? That is why Kazakhs welcome every guest — whether invited or unexpected — as family, with sincere joy and respect. They offer the best seat in the house, serve exquisite dishes and drinks. Laughter and cheerful conversations fill the air, and the warmth of human connection shines in their eyes.
Kazakhs believe that every guest brings happiness and prosperity to the home. Therefore, they do everything possible to make the guest feel at home. They are ready to share their last piece of bread or a bowl of kumys — as long as the guest is content and happy.
Kazakh hospitality is more than a tradition — it is a way of life. It has been passed down through generations, preserving its deep meaning and value. And everyone who has ever visited a Kazakh home will never forget the kindness and generosity of its people.
The ancient nomads were so deeply connected with nature that they became part of it. Their spirit was guided by the desire to explore, to take the best from the world, and to share it freely. The same values — openness, respect for nature, curiosity about the new, and appreciation of individuality — remain fundamental to today’s neo-nomads, who value the quality of human connections above all else.
KYZYLZHAR GRAND PREMIUM embodies these principles and values, becoming a truly legendary product.
KYZYLZHAR GRAND PREMIUM — THE OFFICIAL DRINK OF KAZAKH DIPLOMACY.








