ABOUT US

Global Beverages

Global Beverages is a leading producer of premium beverages in Central Asia, a vertically integrated holding company with a full cycle: from growing organic grain and extracting glacial water to distillation, bottling, and international logistics.
Founded in 2020, the company builds on a rich heritage—production traditions dating back to 1942—and the latest technologies. Today, Global Beverages unites 6 high-tech plants and 3 agricultural enterprises, exporting its products to more than 20 countries.

Our ambition is to join the ranks of the global industry leaders and present Kazakhstan to the world as the homeland of unique waters and spirits.

HISTORY

Компания Global Beverages, основанная в 2020 году, объединяет богатое наследие и современные технологии, продолжая традиции производства качественных напитков, заложенных еще с 1942 года.

Founded in 2020, Global Beverages combines a rich heritage with modern technology, continuing the traditions of producing high-quality beverages that date back to 1942.

GEOGRAPHY

Our beverages are available in thousands of retail locations throughout Kazakhstan and are exported to Germany, the Baltic states (Latvia, Lithuania, Estonia), Bulgaria, Romania, Cyprus (northern part of the island), Poland, Italy, Switzerland, Serbia, Ukraine, Georgia, Azerbaijan, Russia, Belarus, Uzbekistan, Tajikistan, Turkmenistan, Kyrgyzstan, China, and Mongolia.

We plan to expand into the markets of Turkey, Australia, Thailand, Malaysia, the USA, and the UK.

PRODUCTION FACILITIES – our pride.

KMW Kokshetau

A unique deposit of natural light water – one of only 5 such sources in the world. Located in the heart of the protected Burabay region, which is home to 3 of our own mineral water deposits.

PVZ Petropavlovsk

One of the first distilleries in Kazakhstan. It has its own artesian well, which ensures the purity and quality of the raw materials.

GEOM Aktobe

A modern American water treatment system and European filtration technologies. The production meets international quality standards.

Alfa-Organic, Stepnogorsk

Production of “Alpha” malt spirit for premium alcohol. Natural, environmentally friendly raw materials and multi-stage purification ensure a smooth taste.

KENTAVR Aktobe

Production of "Alpha" and "Lux" spirits using automated European equipment (Fragasa, Spain). Round-the-clock laboratory control of raw materials and finished products.

WHY CHOOSE US

COMPANY ASSETS / OUR ACHIEVEMENTS

Building on a rich history and modern technologies, our brands are the result of unique natural sources, high-quality raw materials, and responsibility at every stage. From the fields to the shelf, we control every detail to offer consumers the finest beverages. We create more than just drinks.

1 500

Employees

250

Rail transport units

25

Distributors in Kazakhstan

30 000

Points of sale

300

Vehicles

5

Modern plants

14

Warehouses

22 190

sq. meters of warehouse space

22

Export countries

OUR STYLE — SPIRIT GROWERS

We don’t just make spirits — we grow them. On our organic fields in the pristine regions of Kazakhstan, the grain is born from which we craft the next generation of beverages.

MISSION

To create beverages worthy of global recognition—pure, natural, and premium. We unite the power of nature, advanced technology, and a respect for tradition to shape a new culture of mindful consumption worldwide.

THE BASIS OF OUR PRODUCTION IS A FULL CYCLE

From the grain in the fertile fields of Kazakhstan to the finished product on the shelf. We begin with the careful selection of agricultural raw materials and our own grain cultivation to produce “Alpha” and “Lux” spirits. Our unique natural resources—including relic water from the protected Burabay region—become the foundation for beverages with an unparalleled character.

CONTROL

At our modern plants, equipped with European technology, we oversee every stage:

Stage One

Grain cultivation and selection
Stage One

Stage Two

Distillation and multi-stage purification of spirits
Stage Two

Stage Three

Blending according to traditional recipes
Stage Three

Stage Four

Bottling in compliance with strict standards
Stage Four

Perfection

We are constantly improving our technologies, implementing innovations at every stage—from agricultural processes to logistics. These principles—natural raw materials, a respectful approach to nature, and uncompromising quality—are what allow us to create beverages that become a part of your special moments.

Our Values

At Global Beverages, we build our success on three unwavering pillars: Nature, Innovation, and Quality.

These principles are at the heart of our philosophy and enable us to remain market leaders, creating beverages we are proud of.

The Purity of Nature

We treat every resource with care—water, grain, and land. Our products are founded on environmental friendliness and sustainability.

Innovations + Traditions

We respect age-old recipes and methods, but we use the most modern technologies to perfect them.

From Grain to Glass

Control at every stage: We don’t just produce spirits—we grow them. Our beverages begin in the fields.

Quality Without Compromise

Multiple distillations, membrane filtration, and automated control—every single drop meets the highest global standards.

International Ambitions

We are not limited to the CIS market—Global Beverages is actively expanding into the markets of Europe, Asia, the Middle East, the USA, and Australia.

ACHIEVEMENTS

We are constantly improving our technologies, implementing innovations at every stage—from agricultural processes to logistics. These principles—natural raw materials, a respectful approach to nature, and uncompromising quality—are what allow us to create beverages that become a part of your special moments.

2025

  • Xaoma Gold — 98 pts and the title Vodka of the Year, London Spirits Competition (UK)
  • Implementation of the Qlik Sense BI platform for management analytics automation
  • Xaoma Gold — GOLD, European Spirits Challenge

2024

  • Participation in international exhibitions: Prowein (Germany), China Eurasia Expo (China), TFWA (France), CIIE and ProWine Shanghai
  • Xaoma — GOLD and BRONZE, European Spirits Challenge
  • Xaoma — BRONZE, Tokyo Whisky & Spirits Competition
  • Q STAN — GOLD, European Spirits Challenge
  • GREEN STEPPE DAY — BRONZE, European Spirits Challenge
  • BLUE MONT GREEN STEPPE WINTER — GOLD, European Spirits Challenge
  • GODUNOFF BLACK EDITION — BRONZE, European Spirits Challenge
  • NOMAD SELECT — GOLD, European Spirits Challenge
  • POLUS PREMIUM — GOLD, European Spirits Challenge

2023

  • Xaoma Gold — GOLD, European Spirits Challenge
  • Xaoma — BRONZE, European Spirits Challenge
  • Xaoma — 95 / 93 / 89 / 87 pts, Ultimate Spirits Challenge (USA)
  • Xaoma — GOLD, Eurasia Spirits Drinks
  • Q STAN — GOLD, Eurasia Spirits Drinks
  • GODUNOFF BLACK EDITION — GOLD, Eurasia Spirits Drinks
  • QAZAQ STATUS #1 — GOLD, Eurasia Spirits Drinks
  • POLUS PREMIUM — GOLD, Eurasia Spirits Drinks
  • Xaoma Original Tien Shan — Best New Launch Award, Nielsen IQ (Baltics)

2020

  • Xaoma — GOLD, “Nasha Marka” tasting competition, Russia

2019

  • Xaoma Gold and Silverz — GOLD, ProdExpo’19, Moscow
  • TURAN Sparkling and TURAN Still — International High Quality Trophy, Monde Selection, Belgium
  • KMW — GOLD, Monde Selection (Quality Award)

2018

  • KMW — GOLD, Monde Selection (Quality Award)

2017

  • Xaoma — GOLD, ProdExpo’17, Moscow
  • KMW — GOLD, Monde Selection

2016

  • KMW — Winner of the national competition “Best Product of Kazakhstan”

2015

  • KMW — GOLD, International Water Show competition
  • KMW — participation in specialized international water exhibitions

2014

  • KMW — GOLD, Monde Selection, Бельгия
  • Burabay Qulager — ГРАН-ПРИ, InterFood

2013

  • KMW — Диплом за качество, Eurasia Expo, Алматы
  • KMW — Медаль за оформление, выставка в Сеуле

2012

  • The Xaoma brand joined The Millionaires’ Club, becoming the first Kazakhstani brand in the global sales ranking.

2010

  • Xaoma Original — GOLD
  • Xaoma Baksı — GOLD
  • Xaoma Cold — GOLD

2006

  • KMW — Medal of the 7th International Exhibition “Water: Ecology and Technology,” Moscow

2002

  • KMW — Gold Medal, Ecwatech–2002
  • KMW — Silver, Nizhny Novgorod Fair

2000

  • KMW — Medal of the 4th Exhibition “Water: Ecology and Technology,” Moscow

1999

  • KMW — Medal of INTERDRINK’99, Moscow

1998

  • KMW — Medal of INTERDRINK’98, Moscow
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