SAKURA Soju — a new Kazakh interpretation of the iconic drink.
We created it for those who value taste, atmosphere, and the freedom to choose. Four vibrant flavors — plum, cherry, grapefruit, and peach — reveal different emotions and moods.
From the classic clear version to fruity interpretations, everyone can find their own flavor, their rhythm, and their moment.
SAKURA Soju is the world’s best-selling alcoholic beverage by volume.
Universal, light, and genuinely festive, it’s a drink that brings people of different cultures together and makes any moment special.
It’s made for those who appreciate the details and savor the atmosphere rather than the strength.
SAKURA Soju has become a symbol of openness and versatility — a drink that easily adapts to different cultures and tastes.
This sense of modernity and international spirit inspired us to create a Kazakh brand that continues the global story of Soju, while adding its own character and individuality.
The culture of Soju has long transcended tradition — today, it’s served in trendy bars of New York and Paris, at parties in Berlin and Tokyo, and in restaurants across London and Singapore.
It fits equally well alongside street food and fine dining.
It sounds modern, free, and effortless — a lightness that warms the evening, makes conversations more genuine, and moments — closer.
SAKURA doesn’t impose itself; it becomes part of your choice.
For some, it’s a light aperitif; for others, a friendly evening drink or a gentle accent to dinner.
That’s its individuality — it doesn’t make everyone the same but helps each person find their own.
The philosophy of SAKURA Soju isn’t about being the “new generation” or a “tradition.”
It’s about being a mirror — reflecting your emotions, your rhythm, and your story in its smooth, refined taste.
SAKURA SOJU — YOUR FRUITY MOOD!
